Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for colour-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!

Our Commitment To Sustainability

From the ingredients that go into our formulas, to the raw materials that comprise our packaging, to the effect our products have on the environment during and after use, we are committed to sustainability and reducing our carbon footprint.

We Believe…

  • Sustainability is our responsibility
  • In minimising our environmental impact across the entire lifecycle of our products
  • In animal rights, our products are never tested on animals 

What We've Accomplished:

  • Reduced the amount of water needed per batch in our manufacturing processes
  • Our bottles are made of 50% post-consumer recycled materials and are 100% recyclable
  • Products and printed materials use up to 50% PCR materials and FSC paper stock
  • We’ve minimised our use of secondary packaging, with cartons we do have being made of 100% recycled fibers
  • Reduced utility energy consumption per bottle
  • Reduced waste during the filling and packaging process
  • We use FDA-approved* plastics for unparalleled safety and environmental sustainability